
The U.S. Army needed an innovative way to communicate its mission, values, resources and career opportunities to a new generation of Americans on a local level. The Army Experience Center (AEC) now serves as a twenty-first century destination for people to get accurate information about the Army directly from the source. Conceived and built over a ten-month period in the Franklin Mills Mall in Philadelphia, the 14,500-square-foot technology and education center is fast becoming a model for Army recruiting nationwide. Touch screen kiosks, state-of-the-art presentation facilities, community events and high-action simulators are just a few of the AEC features helping to shatter outdated stereotypes and start new career conversations.